As a core member of the network, Gernot Wolfram, Professor of Media and Arts Management, Macromedia University, discussed the assumptions and / or dominant ideologies that has shaped a particular area of his research. This was part of a session in Seminar 2 at Queen’s University Belfast on 6/7 April 2017 at which the core network members considered: What can we learn from other disciplines in considering how ideas and assumptions become traditions, norms and habits? The session was chaired by Constance Devereaux.